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About Kingnet

Kingnet

Kingnet Network Co., Ltd. (SZ.002517) is a well-known listed online game company in China. The company's main business covers R&D as well as the operation and publishing of quality entertainment content, including mobile games, webgames and PC games. It also engages in the operation of webgame platforms and mobile apps distribution platforms. In addition, Kingnet is actively developing its overseas business in hopes of creating an international market through its strong R&D capacity and market development capability, thus pushing the company’s performance to the next level.

The company has always held fast to the principle of providing higher quality and better service, with user value at the core of what Kingnet is about. The company continual improves upon its games in every way, values the sustained profitability of its products, and strives to provide users with the best gaming experience possible. Kingnet operates under a core strategy that involves focusing on the game industry and conducting three core businesses that cover R&D, publishing and investment + IP. In doing so, it endeavors to build a multi-dimensional R&D system and a complete publishing system, while also seeking out and introducing quality IPs. Kingnet intensively investigates the brand potential of different IPs and strives to tap and enhance the brand value of its IPs to their full potential. By drawing on its superior technological strength and excellent R&D team, the company has expanded its product line and created next-gen quality games. Now, the company's strength in acquiring and creating quality IPs has become a part of its core competitiveness. This advantage generates strong momentum for the company to develop new games. The MU Miracle stands as a pioneer and successful example of a mobile game IP adapted from a client game IP. Shanghai Kingnet and Zhejiang Shenghe, which are under the Kingnet banner, have developed and operated numerous popular games including Happy Tower, Shushan Legend, MU Miracle, Legend of Blue Moon, 《敢達爭鋒對決》, World of Warships Blitz, Legend of Kings and Figure Story. Thewhich is also part of the company’s brand, is a domestically well-known game platform that operates quality mobile games, H5 games and webgames. Since its launch, this platform has rolled out over a hundred quality games, including RPGs, simulation games, casual games and strategy games.

Kingnet always persists in focus on the main business of developing games as its core strategy for corporate development. It follows the principle of creating quality games that meet market demand, operates three business systems including R&D, publishing and investment + IP. With user value at its core, Kingnet continuously provides users with quality content and services as well as a fulfilling gaming experience and strives to be an outstanding listed online game company.

Holding Subsidiaries

Shanghai Kingnet Network Technology Co. Ltd.

Founded in 2008, it is an Internet enterprise that specializes in both platform operation and product R&D. It is affiliated with Kingnet Network Co., Ltd. This company has a development and operation team comprised of nearly a thousand employees and owns multiple industry-leading Internet platforms.

Zhejiang Shenghe Network Technology Co., Ltd.

Founded in 2011 and affiliated with Kingnet Network Co., Ltd., it is a light entertainment and interactive entertainment enterprise that develops webgames and legend-inspired mobile games as its core business and engages in R&D, operation and publishing.

Key Strategic Investors

Hangzhou FlowEntertainment Network Technology Co., Ltd.

FlowEntertainment engages in independent R&D and the operation of quality PC game and mobile game software along with the distribution of associated IP products. Its core team members are from Netease, Tencent, Perfect World and Seasun. One notable IP is the figure-themed, 3D assembly card mobile game Figure Story, which was independently developed by the company. It has completed beta testing and has launched.

Shanghai Silver Key Network Technology Co., Ltd.

Shanghai Silver Key Network Technology Co., Ltd. is a game company committed to independent R&D, publishing, operation and IP management of quality mobile games and focused on production of card games and IP products. Its core team members have over 10 years of experience in game development and operation, the ambition for international business and the capability in developing global products. They are currently developing a card mobile game oriented for the global market.

Hangzhou Xingyue Interactive Cultural Creativity Co., Ltd.

Hangzhou Xingyue Interactive Cultural Creativity Co., Ltd. is focused on R&D for sci-fi SLG games, has developed and operates the webgame Star Trek. It is also possesses a wealth of experience in the R&D and operation of SLG games.

Shanghai Optical Network Technology Co., Ltd.

Shanghai Optical Network Technology Co., Ltd. is a quality game development company that is focused on exploring and developing new categories of games. The company's space warfare SLG Endless Galaxy and ACGN simulator Nofland are now online.

2023: Nov.
新倚天屠龍記, the overseas version of the multi-character development martial arts RPG game, hit the market in November.; Oct.
Witnessed the official launch of the MMO turn-based game 石器時代：覺醒.; Sep.
KR 靈蛇 game officially launched.; Aug.
The youthful martial arts MMORPG mobile game 全民江湖 saw its official launch.; Jun.
The officially authorized mobile game Dragon God Protector-The Westward was officially launched.

2022: Nov.
The swordsmen RPG game New Heaven Sword and Dragon Sabre published by Kingnet was officially online; Sep.
The 3D fantasy MMORPG mobile game The Eternal League published by Kingnet was officially online; Jun.
Kingnet and China Academy of Art signed the agreement on strategic cooperation; Jun.
The original Chinese-style handicraft themed girls comic book Bai Gong Ling was officially online; May.
The original Chinese festival-themed personified picture-book-style popular science comic book Seasons of Year was officially online; Feb.
The mobile game Xuanzhong Chronicles developed by Kingnet and exclusively distributed by Tencent was officially online; Jan.
The mobile game War of Angels independently developed by Kingnet was officially online, and the cumulative turnover topped RMB 1 billion

2021: Dec.
Mobile game Zero Arms developed by Renren Games and exclusively distributed by Kingnet was officially launched; Jun.
3D turn-based adventure card mobile game 《魔神英雄傳》 licensed by SUNRISE and independently developed and distributed by Kingnet was officially launched; Jun.
Strategic partnership was established between Kingnet and China Internet Writers Village; Jun.
MMORPG mobile game 《刀劍神域黑衣劍士：王牌》 exclusively distributed by Bilibili and independently developed by Kingnet was officially launched; Feb.
ARPG mobile game Legend of Blue Moon 2 exclusively distributed by Tencent and independently developed by Kingnet was officially launched

2020: Oct.
Partnership was established with Beijing Enlight Pictures Co., Ltd who licenses the "ColorRoom Chinese Mythology Series IP; Sep.
3D realistic ACGN art-style idle game Figure Story was officially launched; Sep.
Independently developed Chinese-style mobile game XuanZhong Story was exclusively distributed by Tencent; Aug.
Next-gen mobile game The Night Dawn was exclusively distributed by Tencent; Jun.
ARPG mobile game Original Legends was exclusively distributed by TanWan; Mar.
The movie Blue Moon was released, with total online viewership of 17,700,000; Mar.
Kickoff meeting for the "Win the Future—Cloud Game" project of Kingnet was held

2019: Aug.
Genuine mobile game 《魔神英雄傳》 was licensed by SUNRISE; Jul.
Announcement that the genuine licensed new mobile game Sword Art Online will be jointly released with Bandai Namco (Shanghai)

2018: Aug.
Monthly turnover neared RMB 100 million on the XY Game Platform; Aug.
Accumulative turnover of Legend of Blue Moon exceeded RMB 3 billion; Jan.
World of Warships Blitz jointly distributed by Netease was officially launched

2017: Dec.
《敢達爭鋒對決》 jointly distributed by Bandai Namco (Shanghai) was officially launched; Dec.
Accumulative turnover of Legend of Blue Moon exceeded RMB 2.7 billion; Aug.
Zhejiang Shenghe Network Technology Co., Ltd became a holding subsidiary of the company; Aug.
Global accumulative turnover of MU Miracle exceeded USD 1 billion; Apr.
Legend of Kings ranked the first place on the best-seller list of Huawei Game List in 8 consecutive months since its launch

2016: Dec.
VR Online open platform was launched; Jun.
Legend of Blue Moon was launched and became the leader of the webgame industry of China

2015: Dec.
Shanghai Kingnet acquired a listed company and renamed it "Kingnet", with stock code 002517; Oct.
Global accumulative turnover of the national popular mobile game MU Miracle exceeded RMB 3 billion; Aug.
XY Apple Assistant installed by users over 100 million times, monthly turnover exceeded RMB 60 million; May.
Monthly turnover of 《三國亂世》 reaches RMB 35 million and total turnover exceeded RMB 400 million

2014: Dec.
Omni-channel launch of MU Miracle, pay on first day reached RMB 26 million, monthly turnover exceeded RMB 200 million; Nov.
XY Apple Assistant users count exceeded 40 million, monthly turnover neared RMB 40 million; Nov.
《斬龍傳奇》 exclusively distributed by XY platform, monthly turnover exceeded RMB 30 million; Aug.
Fire Fighting Dragon exclusively distributed by Tencent, monthly turnover exceeded RMB 30 million

2013: Dec.
Server availability of XY webgame platform ranks among TOP10 in the industry, and monthly turnover exceeded RMB 40 million, making it one of the best platforms in the industry; Jan.
《龍吟三國》 with cute characters was launched, starting a new era of three-kingdom themed games

2012: Jun.
Monthly turnover of Shushan Legend exceeded RMB 45 million; Feb.
《斗戰西游》 was launched, over 1 million users registered in the month

2011: Aug.
《捕魚大亨》 was launched, over 30 million users registered, 1 million active users per day; Jun.
The Dead Pirate's Chest and 《神馬三國》 was launched

2010: Oct.
《恐龍時代》 was launched, average daily maximum active users exceeded 1.5 million; Jul.
Happy Tower had over 100 million registered users, 15 million users logged in per day

2008: Oct.
Shanghai Kingnet was founded

Kingnet Awards

Kingnet / China's Top 100 Internet Enterprises in Comprehensive Strength
Included in the List of China's Top 100 Internet Enterprises in Comprehensive Strength jointly published by the Internet Society of China, Xiamen Municipal Government, Bureau of Industry and Information Technology Department of Xiamen, People's Government of Jimei District, Xiamen, and the Management Committee of Xiamen Torch Hi-Tech Industrial Development Zone
Kingnet / Shanghai's Top 50 Internet Enterprises in Comprehensive Strength
Retained the title of "Shanghai's Top 50 Internet Enterprises in Comprehensive Strength"
Kingnet / The Most Influential Mobile Game Publisher
Recognized by the Golden Plume Awards as the Most Influential Mobile Game Publisher in 2023
Kingnet / Excellent Game Enterprise of the Year
Awarded the title of Excellent Game Enterprises of the Year by the 8th Golden Gyro Awards
Kingnet / The Most Valuable Game Enterprise of the Year
Recognized by the Youding Awards as the Most Valuable Game Enterprise of the Year in 2023
Kingnet / The Most Influential Game Enterprise of the Year
Recognized by the Youding Awards as the Most Influential Game Enterprise of the Year in 2023
Kingnet / The Most Influential Enterprise of the Year
Recognized by the Golden Tea Awards as the Most Influential Enterprise of the Year in 2023
Kingnet / Excellent Game Enterprise of the Year
Awarded the title of Excellent Game Enterprises of the Year in 2023 at the Golden Tea Awards
Kingnet / Excellent Company of the Year
Awarded the title of Excellent Enterprise of the Year in 2023 at the 10th Game Appreciation Awards
Kingnet / OGA High Potential Partner of the Year
Recognized by OPPO OGA as the High Potential Partner of the Year in 2023
Kingnet / 2023 Chief Responsibility Officer (CRO)
Recognized by the 6th Edition CRO Leadership Summit & Awards 2023 and the National Business Daily as 2023 Chief Responsibility Officer (CRO)
Kingnet / The Best Innovation Practice Award
Recognized as the Best Innovation Practice Award winner at the 6th China Excellent IR Awards organized by Roadshow China
Kingnet / 2023 Green Sustainable Development Contribution Award
Recognized as the 2023 Green Sustainable Development Contribution Award winner at the 2nd International Green Zero-Carbon Festival 2023
Kingnet / Enterprise with Excellent Capital Value of the Year in 2023
Awarded the title of Enterprise with Excellent Capital Value of the Year in 2023 by Economic Observer
Kingnet / Golden Lighthouse Award
Recognized as the "Golden Lighthouse Award" winner at the 4th Yangtze River Delta International Cultural Industries Expo
Kingnet / 2023 ESG Practice Model Award
Recognized as the 2023 ESG Practice Model Award winner at the 12th Finance Summit
Kingnet / "A+" ESG Grade Certificate
Awarded the “A+” ESG Grade Certificate by China Chengxin Green Finance Technology (Beijing) Co. Ltd. (CCXGF)
Kingnet / 2023 Love Contribution Award
Recognized as the 2023 Love Contribution Award winner by the Beijing Entrepreneur Environmental Protection Foundation
Kingnet / 2023 ESG Times Pioneer Listed Company Award
Recognized as the 2023 ESG Times Pioneer Listed Company Award by Time Finance
Kingnet / The Most Responsible Brand
Recognized by the CSR China Education Award Ranking Organizing Committee as the Most Responsible Brand of the Year
Kingnet / (Top 10) Influential Public Welfare Programs of the Year in 2023
Rewarded the title of the (Top 10) Influential Public Welfare Programs of the Year in 2023 by the 2023 Social Responsibility Conference (SRC)
Kingnet / BBB ESG Rating by MSCI
Earned the BBB ESG Rating by Morgan Stanley Capital International (MSCI)
Kingnet / The Best Board of Directors of Listed Companies
Awarded the title of the Best Board of Directors of Listed Companies on the Reputation List of China Listed Companies of 2023 by National Business Daily
Kingnet / The Most Valuable Listed Company for Investment at "Golden Phoenix Tree" Awards
Recognized as the Most Valuable Listed Company for Investment at China Listed Company Investment Value Summit and TMTpost "Golden Phoenix Tree" Awards
Kingnet / Hurun China Metaverse Companies with the Greatest Potential 2023
Awarded the title of Hurun China Metaverse Company with the Greatest Potential 2023
Kingnet / Four-star Enterprise in Volunteer Service
Awarded the title of Four-star Enterprises in Volunteer Services by the Charity Promotion Center of Share the Care
Kingnet / Sustainable Development Innovation Pioneer Enterprise
Awarded the title of Sustainable Development Innovation Pioneer Enterprise by Southern Metropolis Daily
Kingnet / China Influential Public Welfare Enterprise of the Year in 2023
Awarded the title of China Influential Public Welfare Enterprise of the Year in 2023 by China Times
Kingnet / The Most Valuable Listed Company for Investment at "GoldenWis Award"
Recognized as the Most Valuable Listed Company for Investment at the Rejuvenation Financial Forum 2023 and the “GoldenWis Award” organized by JRJ.com
Kingnet / The Best Innovation Practice Award
Recognized as the Best Innovation Practice Award winner at the 6th China Excellent IR Awards
Kingnet / The Best Value Delivery IR Team
Awarded the title of the Best Value Delivery IR Team by Comein Finance
Kingnet / Enterprises with Excellent Capital Value of the Year in 2023
Awarded the title of Enterprise with Excellent Capital Value of the Year in 2023 by Economic Observer
Kingnet / Hurun China Metaverse Companies with the Greatest Potential 2023
Awarded the title of Hurun China Metaverse Company with the Greatest Potential 2023
Kingnet / The Best Investor Relations Award
Won the Best Investor Relations Award at the 4th Elite Board Secretaries Selection by the CLS
Kingnet / 2023 Excellent Practices by Board of Directors Offices of Listed Companies
Awarded the title of the 2023 Excellent Practices by Board of Directors Offices of Listed Companies by China Association for Public Companies
Jimutang / High-tech Enterprise
Received the High-tech Enterprise Certificate granted by the Science and Technology Commission of Shanghai Municipality, Shanghai Municipal Finance Bureau, and Shanghai Municipal Tax Service under the State Taxation Administration
Shanghai Zhizhan Network Technology / National Key Cultural Export Enterprise for 2023-2024
Recognized by the Ministry of Commerce, Publicity Department of the Central Committee of CPC, Ministry of Finance, Ministry of Culture and Tourism, and National Radio and Television Administration as one of the National Key Cultural Export Enterprises for 2023-2024
Shanghai Kingnet Technology / Yangtze River Delta Top 100 Software Enterprises
Awarded the title of the Yangtze River Delta Top 100 Software Enterprises by Jiangsu, Zhejiang, Shanghai, and Anhui Software Industry Associations
Shanghai Kingnet Technology / Shanghai Software Enterprise with Core Competitiveness in 2023 (Innovative type)
Awarded the title of Shanghai Software Enterprise with Core Competitiveness in 2023 (Innovative type)
Shanghai Kingnet Software Technology / Role Model Units of Minhang District, Shanghai
Awarded the Certificate of the Role Model Units of Minhang District, Shanghai, for 2021-2023 by the Cultural and Ideological Progress Committee of Minhang District
Hangzhou Kaichen Network Technology / High-integrity Enterprise
Awarded the title of High-integrity Enterprises by Hangzhou Xiaoshan District Civilization Office, Hangzhou Xiaoshan District Market Supervision Bureau, and Hangzhou Xiaoshan District Private Enterprise Association
Hangzhou Kaixing Network Technology / Hangzhou Headquarters Enterprise
Awarded the title of 2023 Hangzhou Headquarters Enterprise
Shanghai Doushi Network Technology / Shanghai Software Enterprise with Core Competitiveness in 2023 (Scale type)
Awarded the title of Shanghai Software Enterprise with Core Competitiveness in 2023 (Scale type)
Shanghai Doushi Network Technology / The Best Startup Award
Recognized as the Best Startup Award winner by Lingang Pujiang Economic Company
Shanghai Doushi Network Technology / Shanghai Minhang District Enterprise Technology Center
Awarded the title of the Shanghai Minhang District Enterprise Technology Center Certificate by the Shanghai Minhang District Economic Commission
Shanghai Doushi Network Technology / Shanghai Innovation and Empowerment Enterprise in the Trade in Services Industry
Awarded the title of Shanghai Innovation and Empowerment Enterprise in the Trade in Services Industry by the Shanghai Association of International Services Trade
Shangrao Kingnet Technology / Top 20 Internet Enterprises in Jiangxi Province
Awarded the title of Top 20 Internet Enterprises in Jiangxi Province by the Jiangxi Internet Society
Chairman of the Board Jin Feng / Outstanding Caring Entrepreneur of the Year in 2023
Awarded the title of Outstanding Caring Entrepreneur of the Year in 2023 at the Social Responsibility Conference (SRC)
Chairman of the Board Jin Feng / The Most Socially Responsible Entrepreneur
Recognized as the Most Socially Responsible Entrepreneur at the 10th China Entrepreneur Development Annual Conference
Vice Chairman of the Board and CEO Shen Jun / ESG Pioneer
Awarded the title of the ESG Pioneer on the Reputation List of China Listed Companies of 2023 by National Business Daily
Liu Honglin, Secretary of the Board of Directors Office / Best Director Award
Recognized as the Best Director Award winner at the 6th China Excellent IR Awards organized by Roadshow China
Many workers from Kingnet / Skilled Talents from Software Enterprises in Shanghai
Awarded the title of the 2023 Skilled Talents from Software Enterprises in Shanghai
Chinese Paladin: A New Beginning / Players' Favorite Mobile Online Game
Recognized by the Golden Plume Awards as Players' Favorite Mobile Online Game in 2023
YoKai Master 2 / The Most Anticipated Mobile Online Game by Players
Recognized by the Golden Plume Awards as the Most Anticipated Mobile Online Game by Players in 2023
Monster Story 2 / The Best Original Mobile Game
Recognized by the Golden Plume Awards as the Best Original Mobile Game in 2023
Monster Story 2 / The Most Anticipated Product of the Year
Awarded the title of the Most Anticipated Product of the Year in 2023 at the 10th Game Appreciation Awards
Chinese Paladin: A New Beginning / Excellent Product of the Year
Awarded the title of Excellent Product of the Year in 2023 at the 10th Game Appreciation Awards
Eight Sections of Dragon God: Westward Journey / Game Changer Award
Won the "Game Changer Award" by Huawei GameCenter
Kingdom Story / The Most Favorite Game Award
Won the Most Favorite Game Award of 2023 in Lenovo Tianxi Ecosystem
Kingnet Chain / Digital Shanghai’s Top 10 Performances of the Year
Awarded the title of 'Digital Shanghai’s Top 10 Performances of the Year' by IT Times
Kingnet Chain / Digital Asset Excellence Award of the Year
Won the Annual Digital Asset Excellence Award issued by the Office of Shanghai Municipal Digital Transformation Leading Group, Shanghai Data Service Providers Association (SDSPA), and National Data Trading Alliance